Brand worlds
Identity, voice and visual universe built around the story of the founder.
Growth
Meta, Google and TikTok Ads that bring the right people to your world.
AI-powered creative
Images, video and campaigns made faster, without losing taste.
We start with your story. Then we build a world around it.
One people want to step into, not just a brand they scroll past.
Now onboarding new long-term clients.
Our client list is short and specific, on purpose. Fewer brands means more attention, better ideas and the quality we promise to keep.
Just curious, or need something one-off? There is always room for you too.
Karen Sarnatskaya
Karen Sarnatskaya spent three years inside Google Ads, managing a portfolio of 400 high-budget accounts. Today she leads Sarnatskaya Studio and brings the same rigour to creative direction, working with 40+ brands across Spain, LATAM, the UK and the US.
Everything a brand needs to be built, seen and grown.
Brand worlds
We build the identity, voice and visual universe of your brand around your story, so it feels like an experience and not just a logo.
Creative direction
One clear vision across your website, social media, campaigns and content, led by one creative director.
Paid ads growth
Meta, Google and TikTok Ads built to bring the right people to your world, with clear reporting and honest numbers.
Content creation
Photos, short videos and calendars that look like your brand and are made to be watched.
Creative copywriting
Hooks, stories and captions that people stop for. Swipeable carousels with a clear voice, from the cover line to the closing question, tested on real accounts with views, saves and shares.
AI-powered creative
Images, video and campaign concepts made with AI tools and edited with taste, so you get more ideas faster at a fraction of the usual time.
Graphic design
Logos, mascots, animation and the visual assets that make a brand recognisable at a glance.
Courses and workshops
1-on-1, 6-week programs on Google Ads, Meta Ads, content creation and AI content creation, at Foundations and Advanced levels.
Creative marketing for brands that want to be different.
How we workFewer brands, better work.
We choose who we onboard as permanent clients and keep that list small on purpose. It is how we keep our promise on quality: time to understand each story, real attention on every piece and results we can stand behind.
Curious, or after a single project? We always keep a place for you.
Tell us what you are building.
Learn directly from someone who's done it.
1-on-1, 6-week programs with Karen, ex-Google Product Specialist and CMO at FiFixU, built for entrepreneurs, freelancers, and business owners ready to run their own growth.
Available at two levels: Foundations, for those just starting out with no prior experience running their own marketing, and Advanced, for those with existing knowledge looking to refine their strategy and go deeper.
- 01
Google Ads Course
A 6-week, 1-on-1 program covering everything from account structure to conversion tracking and scaling strategies, taught directly by Karen, drawing on real Google product experience. Available at Foundations and Advanced levels.
6 weeks · 1-on-1 · Foundations & AdvancedJoin waitlist - 02
Meta Ads Course
A 6-week, 1-on-1 program built on real experience scaling businesses and driving actual sales, from Ads Manager fundamentals to creative testing frameworks that turn spend into growth. Available at Foundations and Advanced levels.
6 weeks · 1-on-1 · Foundations & AdvancedJoin waitlist - 03
Content Creation Course
Designed for business owners and creators looking to build real confidence showing up as themselves, creating content for their brand or personal name with clarity and ease. Taught by Karen, whose background spans fine arts, professional ballet (trained in Russia and Spain), and international modeling, bringing a unique creative and on-camera perspective few marketing courses can offer. Available at Foundations and Advanced levels.
6 weeks · 1-on-1 · Foundations & AdvancedJoin waitlist - 04
AI Content Creation Course
A 6-week, 1-on-1 program on using AI to create content that actually looks and feels professional: cinematic sequences, animation, photo generation, and custom avatars, using Claude (Opus, Sonnet, Haiku, and Fable), ChatGPT, Gemini, Higgsfield, Seedance, and Nano Banana. With these tools, you can create just about anything: content for your products, your business, your brand, and beyond.
Taught by Karen, whose background in fine arts and animation shapes how she teaches these tools. Real examples pulled from work done for FiFixU and other clients throughout.
Also covers the practical side: using AI day-to-day to automate technical and repetitive tasks, so you're not just creating content faster, but running your business smarter. Available at Foundations and Advanced levels.
6 weeks · 1-on-1 · Foundations & AdvancedJoin waitlist
Perfect for entrepreneurs, freelancers, and self-employed business owners, whether you're just starting out or ready to refine what you already know.
A studio of ideas, backed by real experience.
Built on real experience, ex-Google and CMO, now behind 40+ brands across Spain and beyond.
Featured case studiesFiFixU
Led marketing strategy as CMO and Creative Director for a fashion-tech app scaling across international markets.
Karen built the brand's full visual identity, including FiFi the mascot with character design, animations and logo, alongside paid growth and content direction. The app launched in October 2026 and its growth has been 100% organic, with zero paid ads.
Growth you can see.
For local businesses, Google Business Profile, local SEO and Google Ads, including Performance Max for local, have put brands in the top Google Maps results and lifted sales in both peak and off-peak season, while content and Meta Ads grow the audience. Follower figures as of October 2026.
Local visibilityFirst on Google Maps, where it counts.
Result in Google Places for “restaurante argentino Benalmádena”
Asador El Quebracho, managed with Google Business Profile, local SEO, Google Ads and social content. Search made in October 2026 from Benalmádena.
Short videos that travel.
A selection of top-performing posts, with public view counts on Instagram and TikTok, February to October 2026. Restaurant views include boosted posts; FiFixU is fully organic.
Words that make fashion worth swiping.
Creative copywriting for FiFixU: a hook on the cover, a story across the slides and a question to close, with the covers and templates designed in-house. Pick a story and swipe through every slide. Organic TikTok photo posts, public counts.
Cover designed from scratch, written and art-directed end to end.
Cover designed from scratch, written and art-directed end to end.
Cover designed from scratch, written and art-directed end to end.
Cover designed from scratch, written and art-directed end to end.
Cover and templates created from scratch: every element placed one by one, with the photos chosen under creative direction. Written, designed and art-directed end to end.
Cover designed from scratch, written and art-directed end to end.
Asador El Quebracho
Visual identity direction and ongoing social media management for an Argentine grill restaurant in Benalmádena.
Instagram: 1,200 → 3,462 followers (+189%) · three reels with 59K+ views
Casa Juani
Visual identity direction and social media management for a traditional restaurant in Málaga.
Instagram: 890 → 1,893 followers (+113%)
Centro Médico Hermez
Visual identity direction and social media management for a medical center in Málaga.
Deluxe Carshop
Branding and social media management for a new car dealership in Málaga, known for premium vehicles, including AI-generated cinematic content showcasing the cars.
Instagram: 0 → 1,907 followers since the start of 2026
Taberna Don Juan
Visual identity direction and social media management for a traditional Andalusian tavern.
Instagram: 900 → 2,083 followers (+131%) · four reels with 99K+ views
K12 Solid Surface
Content strategy and social media management for a Krion® solid surface fabrication company in Málaga.
Instagram: 600 → 1,405 followers (+134%)
Piema
Social media management and brand presence for a fire protection systems company in Málaga.
Prestigious Properties
Designed the brand logo for a real estate agency operating across the Costa del Sol.
Tabularium
Complete branding for a Mediterranean restaurant in Tarragona, from logo creation and corporate uniform design to full social media management.
Reels, ads and short videos made for the brands we grow.
These brands are also managed directly: GBP profiles, SEO and Google Ads campaigns handled end to end.
Alatyr Society
A community for women who want to be heard. Brand, website, research and launch, built from zero.
Sarnatskaya Studio
The studio's own identity: silver and black, one wordmark, one idea. Ideas that become worlds.
Karen Sarnatskaya
Ex-Google. CMO at FiFixU. Founder of Sarnatskaya Studio.
I'm Karen, 22, founder of Sarnatskaya Studio.
My path started far from marketing. I trained at the ballet conservatory, becoming a professional dancer across Spain and Russia, while studying fine arts alongside it. From there, I spent three years at Google, growing into a Product Specialist role. I started as an Account Strategist with a portfolio of over 400 high-budget accounts, before founding my own agency and stepping in as CMO at FiFixU.
That mix is exactly why I don't approach brands like everyone else does. This studio runs on a simple obsession: ideas that don't stop coming. Restless, relentless, always three ideas ahead of the last one. Proof that youth isn't a limitation, it's an edge.
Today I work with 40+ brands across Spain, LATAM, the UK and the US, combining performance marketing, creative direction, and a genuinely different point of view to build something that stands out.
Based in Barcelona, with 40+ brands across Spain, LATAM, the UK, the US, Italy, Switzerland and Portugal.
Track record- NowFiFixUChief Marketing Officer. Brand, growth and creative direction for a product used daily.
- NowSarnatskaya StudioFounder. A studio of ideas working with a small number of brands each year.
- NowAlatyr SocietyFounder. A community for women who want to be heard.
- BeforeGooglePerformance marketing across search and shopping, the discipline behind everything since.
I answer my own emails.
Alatyr Society
Every voice. Every room.
Alatyr Society is a community for women who want to be heard, in any room and in any field, especially the ones where they are still the only woman at the table. It is open to everyone who wants to listen, learn and lift others up.
Alatyr is the name of a legendary white stone, a symbol of strength at the centre of the world. Carry your Sila. Sila means strength.
Unheard Rooms
Before opening the doors, we are listening. Unheard Rooms is a short, anonymous survey about what it is like to be a woman in rooms where she is the only one. It takes about 10 minutes. The results will be published, always anonymously, and they will shape what Alatyr Society becomes.
A research by Karen Sarnatskaya.- Conversations with women from every field, as interviews and a video podcast
- Research and stories published on Substack
- A place to practise speaking up, with others who are doing the same
Join the waitlist.
Be the first to know when the doors open.
Alatyr Society · @alatyrsociety · by Karen Sarnatskaya · Carry your Sila
A diary of a young entrepreneur.
Creating worlds, building an app, starting a new society for women. Mindset and investigations.
Tell us about your idea.
Share a few lines and we reply to everything within two working days.
Based in Barcelona. Worldwide, working with brands across every market.
